Imagery and illustration

Imagery plays a critical role in how OneRoom Health tells its story. The visuals we use should reflect the innovation, humanity, and clarity at the heart of our brand. Whether photography, illustration, or iconography, every image should feel intentional, inclusive, and aligned with our mission to make care more accessible.

Our visual style favors clean composition, natural light, and real moments over staged or overly clinical imagery. We aim to evoke trust and comfort—while clearly showcasing technology, environments, and people in ways that feel authentic and modern.

To express our innovation and signal our technology ecosystem, we incorporate purposeful gradient overlays and accents. These gradients bring energy, depth, and a digital-forward feel to the brand—used sparingly, but strategically, across backgrounds, illustrations, and UI elements.

This section outlines best practices for photography, illustrations, gradients, and icons to maintain consistency across all brand expressions.

Photography style

Illustration style

Iconography

Dos and dont's