Brand overview
OneRoom Health is redefining how and where care happens. We exist to close the distance between patients and providers—eliminating traditional barriers through immersive technology, thoughtful design, and patient-centered experiences. Whether placed in a rural clinic, urban facility, or a community health center, OneRoom creates a clinical-grade environment that brings specialty care to the people who need it most.
More than hardware, OneRoom is a fully integrated care solution—blending diagnostics, data, and design into a seamless encounter that mirrors in-person care. Our brand reflects innovation with intention: bold, clear, human.
How to use these guidelines
This brand guidelines portal is a foundational tool for anyone creating content, communications, or experiences on behalf of OneRoom Health. Whether you’re designing collateral, writing copy, producing digital assets, or partnering with our team, this guide will help ensure alignment across all touchpoints.
Here’s what you’ll find here:
- Visual guidelines for using the OneRoom logo, color palette, typography, and imagery
- Verbal guidelines including voice, tone, and core messaging
- A brand lexicon of approved terms and naming conventions
- Practical examples and usage rules to protect the integrity of our brand
- Use this portal as a source of truth—and if you’re ever unsure, reach out to the brand team at TCD Brands:
Brand purpose, vision, and values
Our mission
To build a care ecosystem where distance is invisible and connection is always possible.
Our vision
To eliminate distance as a barrier to receiving equitable, high-quality care.
Our values
- Equity – We believe care should be accessible, regardless of geography or circumstance.
- Innovation – We design boldly and think beyond what’s always been done.
- Clarity – We value clear communication, design, and experiences—for patients and partners alike.
- Integrity – We lead with transparency, honesty, and a commitment to doing what’s right.
- Empathy – We design with people in mind—creating spaces and systems that put human needs first.