Logo guidelines

The OneRoom logo is used across various applications, from business stationery and publications to signage and digital applications. To create visual consistency across all applications, use the preferred size logo for the type of execution.

The OneRoom Health logo is the cornerstone of our visual identity. It should be used consistently and thoughtfully to preserve brand integrity. Below are general usage principles:

Anatomy

OneRoom’s logo is a wordmark-based logo, the components of which share an established relationship, and the proportions are fixed as illustrated. The composition of the logo must never be altered or modified in any way and must consistently appear exactly as presented.
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Primary logo

Use the primary OneRoom Health logo in full color whenever possible. This includes our icon and wordmark in their default configuration.

Logo Variations (Vertical, Horizontal, Icon)

Alternate logo formats (horizontal, stacked, icon-only) are available for use in limited spaces or digital applications. Use only approved variations.

Placement examples

  • Website header
  • Marketing collateral

Logo mark

A logo mark is a simple brand mark to provide brand recognition in compact spaces where the full business name doesn’t fit.

Placement examples

  • Website favicon
  • Social media profile images
  • Within the OneRoom space (cabinet doors, wall graphics, etc.)

Size

Whenever possible, the logo should be used at a size between 1.25” and 2” on printed materials. The logo is measured from the left edge of the wordmark to the right edge of the “e.”

Clear space and sizing

Maintain a minimum clear space around the logo equal to the height of the ‘O’ in OneRoom. The logo should never appear smaller than 1 inch in print or 72 pixels wide on screen.

For the mark, the minimum clear space allowance should be equal to 3/4 of the mark itself. Repeat the scale of the mark around it, regardless of the scale per circumstance.

One-color solid logos

The one-color solid black or white (sometimes called reversed) logos are intended for use when reproduction methods prohibit the use of the full-color logo. However, a one-color logo may be ideal if the logo appears in a busy environment, such as over an image.

Backgrounds

The full-color logo should be used against solid white or light gray to ensure maximum contrast. If the logo is used on a heavy color or darker gray, the no-color version of the logo should be used unless sufficient contrast allows for a partial knockout, as shown below. In the event where the logo is used on an image, special attention needs to be put toward sufficient contrast.

Incorrect usage

Proportions

The integrity of the logo must be kept at all times. Altering the logo by ways of stretching, compressing, shearing or color swapping is not accepted.

Co-branding and partner lockups

When used alongside partner logos, maintain balance and equal visual weight. Use approved co-branded lockups when applicable.

Please reference our Governance and Contact for more information