Typography
Typography brings structure and personality to our communications. Our typefaces are clean, modern, and optimized for legibility.
Primary typefaces
Indivisible
The team elected “Indivisible” for headline treatments to create an impactful impression on the reader. The font balances the right amount of cleanliness and formal warmth, suitable for a range of styles to choose from when traversing the challenges of print and screen. The font was designed by Eric Olson and published by Arkitype.
Indivisible Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! ? @ # $ %
Indivisible Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! ? @ # $ %
Indivisible Light Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! ? @ # $ %
Indivisible SemiBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! ? @ # $ %
Indivisible Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! ? @ # $ %
Indivisible SemiBold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! ? @ # $ %
Secondary typefaces
Arial
Arial is the preferred system font for word processing and/or applications where Indivisible may not be available. The substitute for Indivisible should be Arial Regular, Bold and Arial Black. This includes all word-processing documents (e.g., Microsoft Word), spreadsheets (e.g., Microsoft Excel) and on-screen presentations (e.g., Microsoft PowerPoint).
Arial Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! ? @ # $ %
Arial Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! ? @ # $ %
Arial Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! ? @ # $ %
Hierarchy and styles
Headline
The headline uses Indivisible SemiBold in dark gray, black or white against color/dark backgrounds.
The headline/highest hierarchy text should be in sentence case.
Subhead
The subhead uses Indivisible SemiBold in dark gray, black or white against color backgrounds.
Section header
The body copy uses Indivisible SemiBold in dark gray, black or white against color backgrounds.
Body copy
The body copy uses Indivisible Light or Regular in dark gray, black or white against color backgrounds. Suggested minimum font size is 11pt for Medicare-facing senior audiences but no less than 10pt for general audiences.
Call to action
This section copy typically uses Indivisible Light or SemiBold in dark gray, black or white against color backgrounds.
Disclaimer
The disclaimer uses Indivisible Regular in dark gray black or white against color backgrounds.
The minimum size is 11pt for Medicare-facing senior audiences.
Usage examples
Addresses
One line (a): 1234 Smith Street, Suite A, Long Beach, CA 90803
One line (b): 1234 Smith St., Ste. A, Long Beach, CA 90803
Long Beach, CA 90803
If a suite or room number is included, keep formatting consistent for all instances of the suite or room number throughout the piece.
Telephone Numbers
xxx-xxx-xxxx
Web addresses
oneroomhealth.com
Do not include “www.”
Dates
Acceptable: Monday, July 23, 2020
Acceptable: Mon., July 23, 2020
Acceptable: Monday, July 23rd
Acceptable: Mon., July 23rd
Acceptable: Jul. 10, 2020
NOT Acceptable: 9/15/2020
NOT Acceptable: 9/15/2020 at 10:50 pm
NOT Acceptable: 9-15-2020
NOT Acceptable: 9-15-20
NOT Acceptable: 9-15-20 @ 10:50 pm
Times
8:00 am–9:00 pm
11:30 am–1:00 pm
Event info
Long Beach
Tuesday, October 15th
8:00 am–2:00 pm
Senior Living Center
1234 Smith St.
Long Beach, CA 90803